Aakash

Education stalwarts move to ed-tech

Overview

Every year thousands of Indian students work hard to make it to the country’s top medical and engineering colleges. There are a large number of institutes coaching students to pursue their dreams. Amongst them, one name stands above all, The Aakash Institute. With the highest success rates amidst competitors, Aakash continues to dominate their sector.

Brief

Our aim was to revamp the experience of Aakash across its digital products and bring them at par with today’s landscape. This involved getting the core value proposition in place and providing a scalable design language for all its products.

Gaia Digital Design, Case Study, Aakash

Old

Gaia Digital Design, Case Study, Aakash

New

Challenges

Workflow

Optimizing user workflows of the existing product. This would involve understanding all the functions of the platform and testing out proposed solutions with users.

Interface

The interface needed to be refined to be easily understandable and usable by the users.

Experience

Restructuring the site at a root level was required to focus on the business goals while also making it favourable for users.

Our Approach

Gaia Digital Design, Process, Define

Find

Understanding the drawbacks of the website required multiple inputs from various sources. This involved talking to prospective students and their parents about what they would look for when they visit the aakash website. Speak to call centre executives and understand the most common concern for users.

Gaia Digital Design, Process, Define

Define

A key purpose of the website was to emphasize the client’s expertise in coaching for engineering, mainly since at the time they were renowned for medical entrance coaching. During this phase, A consistent color palette built by drawing the color scheme from the present branding.

Gaia Digital Design, Process, Define

Design

Following all the guidelines accompanied by dedicated collaboration with the stakeholders aided in redefining the current visual language. At the same time, a lot of effort was put into creating a refined experience.

Gaia Digital Design, Case Study, Aakash
Gaia Digital Design, Case Study, Aakash

Wireframes

Gaia Digital Design, Case Study, Aakash

Landing Page 1st fold

Gaia Digital Design, Case Study, Aakash

Landing Page 2nd fold

Gaia Digital Design, Case Study, Aakash

Student Testimonial Page 1st fold

Gaia Digital Design, Case Study, Aakash

Student Testimonial Page 2th fold

Style Guide

Icons

Gaia Digital Design, Case Study, Aakash
Gaia Digital Design, Case Study, Aakash
Gaia Digital Design, Case Study, Aakash
Gaia Digital Design, Case Study, Aakash
Gaia Digital Design, Case Study, Aakash

Color Pallete

#1C98E0

#FDB44D

#7382D5

#1FC9C9

#5A7590

Refined Home Page

By removing clutter and focussing on the business objectives beneficial to the students, the homepage was redefined and organized.

Gaia Digital Design, Case Study, Aakash
Gaia Digital Design, Case Study, Aakash

Outcome

GDD has helped Aakash maintain its benchmark quality and hold onto its tradition of excellence. The Visual language followed throughout the platform creates an optimum experience and quality. With a more streamlined hierarchy, the workflow has remarkable clarity and proficiency.

Gaia Digital Design, Case Study, Aakash
Gaia Digital Design, Case Study, Aakash
Gaia Digital Design, Case Study, Aakash
Gaia Digital Design, Case Study, Aakash

Previous

Obino

Next

Tata CliQ

Want to work with us?

We work with you collaboratively to bring your vision to life. Let’s start talking.

About Us

We design for the real world, with real people in mind and the brand at the center. We believe in empathizing, understanding, observing and learning each day.

Read more