Fareye

Web presence of a workforce management software

Overview

FarEye is a workforce management platform catering to leaders in specialized businesses and small enterprises. Targeting productivity and efficiency, Fareye helps a firm manage their logistics, field force and sales service.

Brief

FarEye realized that they needed to revamp their existing platform in order to appeal globally and gain a wider customer base. Fareye approached Gaia Digital Design to develop a definitive, well-structured and enriched visual language that would help establish a renewed brand language and a seamless hierarchy of the existing platform.

Gaia Digital Design, Case Study, Fareye

Old

Gaia Digital Design, Case Study, Fareye

New

Challenges

Branding

A complete rebranding was required to enhance the visual language allieviating from the previous dull apearance.

Interface

The interface needed to be refined to be easily understandable and usable by the users.

Experience

Restructuring the site at a root level was required to focus on the buisness goals of Fareye making it favourable for users.

Our Approach

Gaia Digital Design, Process, Define

Find

The most important step was to restructure the architecture of the platform to be able to focus on the business objectives of Fareye.

Gaia Digital Design, Process, Define

Define

After regular discussions with the stakeholders, we created a definitive framework. This helped in crafting an improved visual language and hierarchy for a seamless workflow.

Gaia Digital Design, Process, Define

Design

The next step was to develop the deduced blueprint into substantial assets. A simple and thoughtful language was implemented to allow easy understanding.

Gaia Digital Design, Case Study, Fareye
Gaia Digital Design, Case Study, Fareye

Wireframes

Gaia Digital Design, Case Study, Fareye

Landing Page 1st fold

Gaia Digital Design, Case Study, Fareye

Landing Page 2nd fold

Gaia Digital Design, Case Study, Fareye

Landing Page 3rd fold

Gaia Digital Design, Case Study, Fareye

Landing Page 4th fold

Style Guide

Icons

Primary Icons

Gaia Digital Design, Case Study, Fareye
Gaia Digital Design, Case Study, Fareye
Gaia Digital Design, Case Study, Fareye
Gaia Digital Design, Case Study, Fareye
Gaia Digital Design, Case Study, Fareye
Gaia Digital Design, Case Study, Fareye

Secondry Icons

Gaia Digital Design, Case Study, Fareye
Gaia Digital Design, Case Study, Fareye
Gaia Digital Design, Case Study, Fareye
Gaia Digital Design, Case Study, Fareye
Gaia Digital Design, Case Study, Fareye
Gaia Digital Design, Case Study, Fareye

Color Pallete

Primary Pallete

#004b71

#02bf6d

#ffbf00

#ff6700

Secondry Pallete

#004b71

#02bf6d

#ffbf00

Refined Home Page

By removing clutter and focussing on the business objectives beneficial to the customers, the homepage was redefined and organized.

Gaia Digital Design, Case Study, Fareye

Icon Usage

Simple icons have been used to balance out the text heavy-content and add a sense of visual appeal to the platform.

Gaia Digital Design, Case Study, Fareye

Outcome

Fareye is now systematically organized that successfully promotes the business goals and maintains an optimum user satisfaction. Visual language followed throughout the platform brings in a pleasant experience and supreme quality. By having a more streamlined hierarchy, the workflow brings in clarity and renders high proficiency.

Gaia Digital Design, Case Study, Fareye
Gaia Digital Design, Case Study, Fareye
Gaia Digital Design, Case Study, Fareye
Gaia Digital Design, Case Study, Fareye

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About Us

We design for the real world, with real people in mind and the brand at the center. We believe in empathizing, understanding, observing and learning each day.

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