HDFC Bank is one of the world’s leading banking firms with a successful foundation in India. As of late, they have started venturing into new areas and are moving beyond just banking solutions. HDFC has an online platform called HDFC Smartbuy, to facilitate offers extended by merchants to HDFC Bank's Customers. By offering exclusive benefits and rewards, the platform brings together avenues such as banking, shopping entertainment, payments, travel and much more. However, having said that, the platform’s engagement and impact have not been as successful as originally intended.
Web Design, iOS, Android
To redesign the HDFC Smartbuy progressive web app (PWA) and web platform with the aim to provide a one-stop solution for customers daily activities - shopping, entertainment, payments, travel & more. Cataloging all the features that need to be present in the redesign. Tapping the primary use cases and make them as intuitive as possible. Keeping the visual language precise and consistent to make the complex interfaces understandable. Practicing extreme constraint with the following: Typography, Button styles, Navigation patterns, Color choices, Labeling. Translate the HDFC brand feel into Smartbuy platform with elegant solutions.