Hyperlocal deals and offers

MagicPin

MagicPin is a hyperlocal discovery platform for people to find great places for the best shopping and service experiences. Its social aspects allow customers to connect directly with retail merchants, stores & other customers and earn cash back. We worked closely with the founders during the inception of the product and did product thinking, branding and the overall user experience. The final deliverable comprised of designing both a web and a mobile application for MagicPin.

Client

MagicPin

Industry

Hyperlocal Social

Platform

iOS, Android, Web

MagicPin

MagicPin-Hyperlocal deals and offers
MagicPin-Hyperlocal deals and offers
MagicPin-Hyperlocal deals and offers

The offline retail market in India is pegged to be about $1Tn by 2020. It includes merchants providing services like restaurants, fashion, spa, beauty, yoga, sports, gym, etc. The market is ripe to get disrupted as internet users in India move towards 600 Mn by 2018.

MagicPin-Hyperlocal deals and offers
MagicPin-Hyperlocal deals and offers

The precise number is 4,00,000 selfies, which have been uploaded in less than six months.

MagicPin-Hyperlocal deals and offers
MagicPin-Hyperlocal deals and offers
MagicPin-Hyperlocal deals and offers
MagicPin-Hyperlocal deals and offers
MagicPin-Hyperlocal deals and offers

At an early stage of this product, GDD got involved to design an app which enables school and college going kids, young working professionals and housewives & families to earn cashback on retail merchant deals and engage socially with others via selfie post. The challenges were mostly on product thinking from scratch and imagining the complete user journey map at various touchpoints. Multiple product workshops and validation helped in getting the workflow for core functionalities in place and get the MVP to a successful product.

MagicPin-Hyperlocal deals and offers
MagicPin-Hyperlocal deals and offers
MagicPin-Hyperlocal deals and offers
MagicPin-Hyperlocal deals and offers
MagicPin-Hyperlocal deals and offers
MagicPin-Hyperlocal deals and offers