Strategy & Branding

We create strategies and build identity design for established to upcoming brands

Our Services

  • Identity Design
  • Brand Story
  • Brand Persona
  • Name Generation
  • Customer Segmentation
  • Customer Persona
  • Brand Positioning
  • Brand Guidelines
  • Visual Language System
  • Brand Nomenclature
  • Logo Design
  • Wordmark
  • Promotion Templates

Our Process

Strategy & Branding-We create strategies and build identity design for established to upcoming brands
1. Research

We conduct a brand workshop to identify target audience and create customer segmentation. Understanding the brand vision & values, we craft a brand persona for better positioning and for defining visual appeal.

Strategy & Branding-We create strategies and build identity design for established to upcoming brands
2.Ideate

We ideate on a brand story and conceptualise the form factor of the identity in black & white concepts and showcase it multple usages.

Strategy & Branding-We create strategies and build identity design for established to upcoming brands
3. Variate

Based on the selection of one B/W concepts, we create multiple color variants and prototypes / mockups to show possible usages in different environments.

Strategy & Branding-We create strategies and build identity design for established to upcoming brands
4. Scale

Once we have a final version of the brand identity, we scale it for multiple scenario and create a Brand Guideline for better adaption and implementation.

Engagement Model

Sprint

1 Sprint = 5 Working Days = 40 Hours
  • Strategise
  • +
  • Ideate
  • +
  • Create