As one of India’s most respected companies, TATA started its e-commerce journey via TATA CLIQ. At its inception, the aim was to build a marketplace that would bridge the gap between physical and digital stores. From the very first step, it was clear that adequate time would be spent on product thinking via participation with the key stakeholders.
The brief was to set the foundation for the e-commerce app. The key factor was to emulate user behaviour when they are shopping in real life stores. The app would not only cater to regular e-commerce but also present trending articles and style guides. Hence shopping and content consumption should lead to an engaging experience. As a result of collaborative thinking, TATA CLIQ made its presence felt in the month of May 2016. The app matured to its present state in a matter of months. Though a few updates have happened on its an exciting journey, the application still has its core UX close to its heart. A well thought UX lasts a long way.