Aesthetics For Impact
Design For Manufacture
GDD designs iconic, scalable hardware turning bold ideas into products built for the real world.
OUR DESIGN METHODOLOGY
Our design-led product development approach helps clients build products consumers not only want to use, but choose to return to every day.
How we create impact?
01.
Design that guides manufacturing opportunities
At Algenix, we believe in transforming visions into reality. Our dedicated team works tirelessly to create unique digital solutions that resonate with your audience. We ensure every project reflects our commitment to quality and innovation.
02.
Innovative solutions
Algenix provides a variety of innovative services aimed at empowering your business and driving growth. Our skilled team is committed to delivering customized technology solutions that address your specific needs.
03.
IT consulting
Algenix offers a range of innovative services designed to elevate your business and improve your digital footprint. Our expert team is dedicated to providing customized solutions that address your unique requirements.
04.
IT consulting
Algenix offers a range of innovative services designed to elevate your business and improve your digital footprint. Our expert team is dedicated to providing customized solutions that address your unique requirements.
05.
IT consulting
Algenix offers a range of innovative services designed to elevate your business and improve your digital footprint. Our expert team is dedicated to providing customized solutions that address your unique requirements.
01.
Design that guides manufacturing
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
02.
Design that guides manufacturing
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
03.
Design that guides manufacturing
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
04.
Design that guides manufacturing
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
05.
Design that guides manufacturing
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Our services
How We Create Impact
Over the past decade, we’ve helped clients build products that go beyond aesthetics by embedding design deeply into real-world use. Our work focuses on designing products driven by thoughtful material selection, and an understanding of how products are actually used. From startups to large enterprises, our industrial design practice has supported the launch of 200+ products, many of which have gone on to earn recognition on the global stage.
Effective SEO strategy
Understanding the Heart of the Consumer
Strong design starts with the right insights. We begin by understanding the brief, the business intent, and the user context, then select the most relevant tools for the task. Research depth is adapted to the project’s timeline and complexity, ensuring speed without sacrificing direction. Grounded in durable product design principles, this insight-led approach allows us to move with clarity and purpose.
Operational efficiency
Design Methods for the Indian Context
At GDD, we design for Indian conditions by understanding its diversity, pace, and decision-making realities. Design responds to context, not a fixed process. Our approach evolves with each project, calibrating research, timelines, and methods to focus effort where it creates the most value. This flexibility enables us to deliver products that are relevant, viable, and scalable; rooted in India, yet ready for global markets.
Effective SEO strategies
Design, Aesthetics, and Beyond
Good design is built on judgment, not taste alone. Grounded in classical design thinking and shaped by evolving tools, we draw from global benchmarks, market realities, and cultural context. Design decisions are tested against function, feasibility, and longevity. This ongoing dialogue between mind, hand, and material builds conviction, allowing our work to stand apart.
Operational efficiency
Colour and Finishes That Differentiate
At GDD, we see CMF as a deliberate design decision, not decoration. Our approach accounts for wear, ageing, and everyday interaction by integrating material selection early in the product design phase. This ensures products not only stand out visually, but feel right in use and remain relevant over time.
Effective SEO strategies
Design That Guides Manufacturing
At GDD, design is problem-solving with intent. We specialise in bridging concept and manufacturing, turning constraints into opportunities through informed creativity. Guided by deep manufacturing understanding and iterative collaboration between design and engineering, we refine products until they feel inevitable: resolved, efficient, and aligned with the processes that bring them to life.
Empowering industry leaders with the strategic expertise and execution the trust to achieve scalable growth
What our clients say
“It was a fantastic journey working with Sharad on developing a product. It is effortless with Sharad. You need to express it in words, and he will surprise you with the product. I highly recommend GDD.”
Abhishek Jain,
K-ON Electricals
It was a fantastic journey working with Sharad on developing a product. It is effortless with Sharad. You need to express it in words, and he will surprise you with the product. I highly recommend GDD as a product design partner.
Abhishek Jain
K-ON Electricals
Have worked with Mr. Chauhan on a complex project for Fabindia which led to the patenting of a furniture system. He has worked closely with the team & managed tight deadlines while bringing innovation following the design & technical aspects on the project through strong design and engineering collaboration.
Giandaniele Asquini
Sharad is one of the most passionate designers around. He works hard and fast while maintaining the quality of anything that goes with his name. His work with Samsung was classy and thorough. I wish him all success.
Ankur Sardana
Sharad is good at understanding & designing a product for emotional and functional needs. And good at choosing metaphors, articulating them in sketches, taking those to final form/products, and this part helped us to build good design stories from a sketch to a product ready for manufacturing.
Manish Chowdhary
It was a fantastic journey working with Sharad on developing a product. It is effortless with Sharad. You need to express it in words, and he will surprise you with the product. I highly recommend GDD as a product design partner.
Abhishek Jain
We were impressed by how quickly Sharad and the team understood our brief and responded to our feedback promptly and accurately. Indeed the work he has done for us is of the highest quality, produced in a manner that felt like team collaboration. I would highly recommend GDD for the quality of service, attention to detail, and outstandingly prompt delivery.
Saurabh Deb
Awards & Recognitions
At GDD, industrial design experts work closely with engineering teams to deliver excellence through disciplined execution. Design for manufacturability and strong design and engineering collaboration are central to our process, allowing us to create products designed for Indian conditions and real-world use. This approach enables us to push the boundaries of innovation and engineering, resulting in award-winning industrial product design that has earned recognition for our clients.
The GDD Story
Redefining Indian Design, One Product at a Time
The GDD Story
Redefining indian design, one product at a time
Founded in 2015 by Sharad Chauhan and Saibal Datta, GDD is a founder-led design studio built on a shared belief in multidisciplinary thinking and real-world impact. With backgrounds in industrial design and user experience, and experience across leading global brands, the founders bring over 30 years of collective expertise to deliver end-to-end product design strategy in India, integrating physical and digital design with clarity, rigour, and executional depth.
Designing Experiences That Inspire
Our multidisciplinary approach helps us create award-winning products that are designed for real-world use.